The perfect pieces for every moment.

Whether you’re treating yourself or celebrating something special, our inspiring selection of high-quality designs means you’ll always find just the right thing.

Unveiling Elegance, One Box at a Time

Handcrafted for You

Every piece you receive arrives in our signature packaging, designed to enhance the moment. Engagement rings come nestled in a luxurious ring box, placed within an elegant presentation box—perfect for your proposal. This box also holds your diamond grading report and appraisal certificate for safekeeping. Loose diamonds are carefully secured in a velvet-lined case,

About Purple Carats

Design Your Own Jewelry

Bring your moment to life with a handcrafted design. Our expert artisans will pour their 
passion into every detail of your beautiful custom piece.

Top Questions and Answers About Jewelry

Fine jewelry is made from precious metals like gold, silver or platinum and set with precious or semi-precious gemstones like elegant emeralds, regal rubies, luminous pearls and brilliant diamonds.

While fine jewelry is made with precious metals and high quality gemstones, costume jewelry is made from less valuable, synthetic materials, including plastic and metal plating. In terms of price, fine jewelry is a bigger investment than costume jewelry and won't lose its value over time. With proper care, fine necklaces, earrings, bracelets and rings will far outlast costume pieces.

Fine jewelry is always a good investment, because quality gemstones and precious metals like gold, silver and platinum typically increase in value over time. Fine jewelry is also a good sentimental or heirloom investment—many people who purchase fine jewelry never sell it, but rather pass it down through generations.

The term "fine jewelry" means that a piece is made of genuine gemstones and precious metals like gold, silver or platinum, like a timeless strand of pearls, a stylish gold cuff bracelet or a set of diamond stud earrings.


Our "fashion jewelry" is made of the same fine-quality gemstones and metals, but is designed with the latest trends and contemporary style in mind. Fashion jewelry pieces might include an oversized ruby cocktail ring, a diamond bolo bracelet or a pair of emerald huggie hoop earrings.