Diamonds symbolize life’s most radiant moments, and your jewelry should reflect your unique elegance. At Purple Carats, we offer 100% conflict-free, lab-grown diamonds, meticulously crafted in classic, modern, and customizable designs that celebrate your individuality.

We believe diamonds are personal—they express your style, represent your values, and tell your story. At Purple Carats, we don’t just create diamonds; we craft diamonds that are worthy of you.

Ethical Luxury: Our Promise

At Purple Carats, our lab-grown diamonds are structurally, chemically, and visually identical to natural stones—without the ethical or environmental impact of mining. But we go beyond that. From production to packaging, we are committed to sustainability. Our diamonds are 100% conflict-free, we use 96% recycled gold with a goal of reaching 100% by 2025, and our packaging is made from fully recyclable materials.

Learn more about our journey toward sustainability by exploring our 2023 Sustainability Report here.

  • Carbon-Neutral
    Diamond Labs

  • Fully-Recyclable
    Packaging

  • Recycled
    Gold

Sustainability and Ethics

Purple Carats sustainability and ethics in every piece. We exclusively use moissanite diamonds and recycled metals like silver and gold. This approach ensures our jewelry is not only stunning but also reflects our deep commitment to environmental responsibility and ethical sourcing practices. Shop with a conscience.

Dedicated to You

We know that each bespoke piece holds within a cherished memory; remembered at every look and passed on from one generation to the next. Therefore, we custom-make each gold jewelry for you and tailor it to your fingers, taste, style and story, crafting a piece of joy for you to cherish for a lifetime and beyond.

Our customization options and home try-on kits allow you to have the in-store experience to find not only the perfect fit but also the perfect match for your story. And we want to be a part of that story, to accompany your cherished memories for over a lifetime through our gold jewelry pieces. Therefore, we offer quality customer service at every step of the way, from the

Brilliantly-Set: Our Designs

No two people are the same, and only they know what styles make them shine the brightest.

Our premade collections are designed by hand, featuring a modern take on classic styles. And our custom pieces are truly custom: from the diamond to the setting, our expert craftspeople will create a stunning piece to exactly your specifications. Because your jewelry should represent you, no one else.

These are diamonds that deserve you.