The Kimberley Process defines “conflict free” diamonds as diamonds that have not financed a civil war. But many diamonds that are technically “conflict free” are nevertheless tainted by torture, rape, violence, and worker exploitation. Problems such as child labor, forced labor, low wages, dangerous working conditions, corruption, and environmental devastation do not prevent a diamond from earning a “conflict free” label.
Purple Carats goes above and beyond the current industry standards to offer Beyond Conflict Free Diamonds® with a listed origin. Our select group of diamond suppliers demonstrate a robust chain of custody protocol for their diamonds and have the ability to track and segregate diamonds by origin. These suppliers source Beyond Conflict Free Diamonds® that originate from specific mine operators who follow internationally recognized labor, trade, and environmental standards. We also offer lab grown and recycled diamonds, both of which are responsible alternatives. Many retailers make vague claims that their diamonds are transparently and ethically sourced. However, few retailers take the time to understand their supply chains.​

The Kimberley Process certification scheme was created in 2003 to break the link between diamonds and bloodshed. Unfortunately, the Kimberley Process monitors only conflict diamonds – that is, rough diamonds used to finance wars against governments. It fails to address much of the violence and human rights abuses facing diamond mining today, such as torture, rape, extrajudicial killings, corruption, child labor, and forced labor. The Kimberley Process suggests that “conflict free” diamonds are ethically sourced. In fact, diamonds receiving “conflict free” certification from the Kimberley Process may have tragic histories.

Conflict diamonds, according to the most common definition, are rough diamonds used to finance wars against governments. However, besides civil wars, diamond mining today is plagued by a range of shocking ethical abuses. These include violence by governments, child labor, extreme poverty, and environmental devastation. At Purple Carats, we believe that the diamond industry needs to focus on addressing all of these problems, which is why we offer Beyond Conflict Free Diamonds®.​

Our suppliers source Beyond Conflict Free Diamonds® that originate from specific mine operators who follow internationally recognized labor, trade, and environmental standards. 

Purple Carats carefully selects a small number of suppliers who can demonstrate adherence to our high standards on sourcing. We carefully vet and approve each diamond supplier to determine if they have the necessary capabilities to track and segregate diamonds based on origin. Our diamond suppliers are required to demonstrate conformity to these chain of custody protocols in their supply chain.​

Yes! Creating processes to track origin requires effort, and very few retailers do it. But diamonds—like everything from wine to chocolate —can be tracked through the global supply chain using documented chain of custody protocols and robust tracking and inventory systems. In fact, because of their high value, diamond whereabouts are often tracked to prevent loss. We also offer a collection of blockchain verified diamonds for which we can provide even greater transparency and share the specific journey of the gem. In partnership with third-party blockchain providers, cutting-edge blockchain-based technology has been integrated with our supply chain to seamlessly and securely track gemstone origin and provide greater consumer assurance for responsible practices.​

Our careful sourcing methods do not lead to higher prices. The Beyond Conflict Free™ diamond mines we source from do not add a premium simply because they treat people and the environment with respect. Nor do diamonds mined using shocking labor practices, such as child labor, reach consumers at a lower price point. The market for diamonds is global. Purple Carats offers excellent value by providing our socially conscious jewelry at the lowest possible price.​​

We carry a variety of beautiful gemstones ranging from stunning sapphires and emeralds to lustrous pearls. We strive to offer colored gemstones that are sourced in alignment with safe working conditions and environmentally responsible principles. By continually working with our colored gemstone suppliers to improve standards and traceability, we strive to promote higher standards for gemstone sourcing to transform dangerous mining conditions and encourage responsible practices.

In 2006, Purple Carats made a commitment to not source “dirty gold.” Since then, we have been increasing our percentages of repurposed gold and silver. This small step pushes for greater transparency into the issues surrounding newly mined gold and dirty gold. Our repurposed gold and silver come from numerous sources, including pre-consumer manufacturing scrap, previously owned jewelry, post-consumer materials, and gold bars and coins. Because our repurposed gold and silver are refined back into their pure elements, they are of the same high quality as newly mined metals, without the level of degradation to natural resources caused by new mining. Certain components and findings, like peg heads, posts, clasps, tennis bracelet mountings, and chains, may not be from repurposed sources due to limited availability. Limited supply in the market poses a challenge to exclusively source repurposed platinum, so we work with our suppliers to source repurposed platinum when available. Read more about our repurposed gold and silver.

We do not sell or create settings unless the customer is also purchasing a center stone from Purple Carats. Our settings are made-to-order with each one handcrafted for a center gem with unique characteristics to ensure the quality of the finished piece. For this reason, we do not provide stand-alone settings or semi mounts. Please let us know if we can assist you with selecting a center gem from Purple Carats.

We are happy to extend a formal hold to remove a diamond from the website for up to three days. To do so, we require a non-refundable deposit of Rs‌43,300 per diamond. Each hold may be extended for an additional three days for an additional Rs‌43,300 deposit. If you make a purchase within one year of placing a diamond hold, a store credit equal to the total hold deposit amount will be applied to your order, up to the total order value. Any remaining store credit issuable for diamond holds may be applied to subsequent purchases, but will expire after one year. Please contact us for more information.

Our inventory is constantly being updated and we may have additional inventory of ethical origin diamonds not listed on our website. Please contact us so we can help you find a diamond that is perfect for you.

Purple Carats is proud to offer free lifetime natural and lab grown diamond upgrades. View our diamond upgrade policy.

Diamonds currently graded by GIA, GCAL, HRD, and IGI are laser inscribed on the girdle with an identification number and/or a unique symbol. Laser inscriptions provide peace of mind when making a diamond purchase since they are an easy way to identify a diamond.

Purple Carats offers an extensive collection of stunning lab grown diamonds, which have the same physical, optical, and chemical characteristics as our natural diamonds. 

Yes.
Purple Carats lab diamonds are certified by independent diamond grading labs, and have an inscription that matches the number on the laboratory certificate.

Yes. Lab grown diamonds have the same physical, chemical, and optical characteristics as natural diamonds, as well as the same fire, scintillation, and sparkle. They are real diamonds. Lab grown diamonds are nearly impossible to differentiate from natural diamonds with the naked eye.

For most styles, we match the type of accent diamonds with the type of selected center diamond. If you select a lab grown center diamond, then the accent diamonds on your setting may also be lab grown, as indicated in the product details. All wedding band stones are natural unless specified in their name or under the product details.

All sapphires purchased from
Purple Carats, either of natural origin or lab grown, are free from chemical treatment to alter their natural beauty. Most of Purple Carats sapphires are heat-treated, which is an accepted industry standard. Heat treatment improves color, clarity, and overall appearance. No radiation, chemicals, or health risks are involved in this process.

Yes, we carry a broad selection of sapphires in a variety of beautiful colors, shapes, and sizes. If there is a specific gem that you are interested in that is not shown on our website, please contact us at +1-331-243-6624.

We offer a wide variety of gemstones, including aquamarines, amethysts, moissanites, and more. If you do not see the gemstone you are interested in, please contact us for assistance.

Many of our pieces are made to order, which makes us able to customize our standard items to fit your personal preferences. For example, we can modify the finish, the precious metal, and the gems that we set. Please note that sterling silver pieces cannot be modified. Contact us at +1-331-243-6624 to discuss all of your modification options.

Yes. We can send you additional images if you are interested in seeing our rings from a different angle, or if would like to see multiple rings together. Please contact us at +1-331-243-6624.

Yes. Purple Carats is proud to offer platinum, 18K white gold, 14k rose gold, and 18k yellow gold as a standard option for most styles. We also offer 14k white gold,14k yellow gold, meteorite, tungsten, and tantalum for a select number of styles. Every piece is stamped with the metal type and Purple Carats logo. For more information about these options, please contact us.

Purple Carats specializes in full custom design, and can create the jewelry piece you desire. For more details, please visit our page on Custom Designed Jewelry or contact us.

We have multiple locations to offer you a personalized shopping experience with our team of jewelry specialists. To find a showroom, please visit our showrooms page or call us at +1-331-243-6624. To meet with our jewelry specialists from the comfort of your own home, please visit our virtual appointment scheduler.

All of our prices are in US dollars unless a different currency is clearly marked to the left of the price — for example, CAD 1,050, £1,050, or AUD 1,050.

If you're browsing from Canada, the UK, or Australia, you may see prices in your local currency by default. For other countries, you can change your country by using the dropdown menu in the top right corner of the website. If a country’s currency is not supported, prices will display in USD.

We offer excellent value by providing our socially conscious jewelry at the lowest possible price, generally lower than many traditional jewelry retailers offer for standard jewelry. As a result, we cannot offer additional discounts or negotiated prices.

Purple Carats accepts all major US, Canadian, UK, and Australian credit cards, bank wire payment, Wells Fargo Financing, layaway, Affirm, and PayPal. View our .

For our US customers, we offer Wells Fargo special 12-month financing with approved credit as well as Affirm financing with interest rates from as low as 0% APR with approved credit. We also offer a layaway option which allows customers to pay for their purchase with 20% down and monthly installments. View our .

Purple Carats is proud to offer our entire collection of jewelry and loose diamonds to customers in many countries worldwide, and international orders can easily be placed through our website.

We understand that diamond jewelry is often given for special surprise occasions such as an engagement. Our boxes are discrete, the box does not have any Purple Carats branding. Alternatively, you can have your order shipped to a Purple Carats showroom for pick up. Please let us know what we can do to help you maintain your surprise. Special arrangements can be made by contacting us at +1-331-243-6624.

When you provide contact information as part of an order or inquiry, you are authorizing us to share all information regarding that order to all contacts associated with that order or inquiry. Please contact us for more information on how we can help ensure your surprise is a success.

Your order will arrive in unmarked packaging to keep its contents a secret. For domestic orders, Purple Carats is not mentioned on the package. We can also ship your order to your office, a specific FedEx location to be held for pick up, or wherever you indicate. Please let us know what we can do to make sure your Purple Carats order remains a surprise. Contact us for special delivery arrangements, including expedited or Saturday delivery.

Depending on your shipping address we may be able to accommodate a Saturday delivery, please contact us at +1-331-243-6624 to schedule Saturday delivery.

To maintain the high quality of our pieces and keep our prices competitive, Purple Carats does not allow multiple pieces to be purchased for comparison. Comparison purchasing is purchasing multiple products with the intent of keeping one and returning the remainder. If you need any assistance deciding between any of our jewelry pieces, please do not hesitate to contact our jewelry specialists.