Jewelry Redefined
We lead with vision. We challenge the norm. We create the future. Be part of a new era in jewelry — one that redefines brilliance for good.
Our Beigning
Purple Carats was born from a desire to reimagine what a diamond brand could stand for. When the search for a truly ethical, sustainable, and transparent diamond fell short, the vision for something better began to take shape.
We believed that a symbol of love and commitment should reflect more than beauty — it should honor the planet and uphold integrity at every step. That belief became our mission: to transform the jewelry industry by offering stunning diamonds that are responsibly sourced and consciously crafted.
From that first idea to today, Purple Carats has stayed true to its values. We don’t believe in choosing between brilliance and ethics — and neither should you.
Our mission has always been rooted in creating a jewelry industry that’s more transparent, sustainable, compassionate, and inclusive. It’s not just our goal — it’s the foundation of who we are and what drives every decision we make.
Our Mission Pillars
Transparency
We believe in sharing the full story of your jewelry — from responsibly sourced materials to skilled craftsmanship — so you can wear each piece with confidence and care.
Sustainability
We carefully select recycled and ethical materials, embrace sustainable techniques, and craft each piece with intention — all to reduce our impact and protect the planet.
Compassion
We are committed to supporting our communities, respecting our team, and recognizing every hand and heart that helps bring our meaningful jewelry pieces to modern life.
Forever Forward
We take pride in our successes and focus on the future. We constantly look for new ways to push our Mission forward, leading the industry to greater heights by setting ambitious goals — and achieving them.
The Purple Carats Experience
Expertly Designed Jewelry
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Award-winning designers in our San Francisco studio dream up each piece, considering every aspect of the distinct design. Then, artisans with masterful attention to detail bring our jewelry to life, so you can wear it forever.
Every Piece Crafted Ethically
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Every aspect of our jewelry is ethically crafted, from the minute the materials are sourced, to the moment you put it on — because we believe you should feel good about what you're wearing.
Uniquely Yours
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We craft our jewelry joyfully, and just for you. Whether it's a made-to-order, one-of-a-kind engagement ring or a personalized piece of fine jewelry, our designs reflect the unique story of who you are.
The Purple Carats Experince
We're Here for You
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Appointments are relaxed, joyful, and tailored to you. Whether it's a milestone moment or an everyday luxury, we're here to help you start your stack, find your fit, and design the perfect piece.
More About Our Mission
More to Explore
Engagement Rings
Wedding Rings
Gemstone Rings
Fine Jewelry