We price our engagement rings, wedding rings, fine jewelry, diamonds, and gemstones fairly from the start rather than marking up our items to mark them down. We opt to run promotions that feature diamond earrings or other fine jewelry that act as sparkling additions to the lifelong, heirloom-in-the-making investment in a Purple Carats design.

For Valentine’s Day, Memorial Day, Labor Day, Black Friday, and other major holidays, we gift exclusive jewelry that accompanies your purchase and amplifies its value. As each piece of
Purple Carats jewelry is priced fairly year-round, we opt to include extra gifts for holidays rather than a sale or deal that minimizes price. Unlike short-term sales and discounts, our gifts make the most of your purchase with the addition of a complementary and sparkling souvenir made to be gifted for the holiday and cherished every day thereafter.