Our Mission
We're building a jewelry industry rooted in transparency, sustainability, compassion, and inclusivity.
From day one, we've created jewelry you can feel good about wearing. We never compromise between quality and conscience — and neither do our customers.
Our Pillars of Purpose
Transparency
────────────────────────────
We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you.
Sustainability
────────────────────────────
We use repurposed and sustainable materials, apply energy-efficient practices, and minimize our carbon footprint. From day one and every day after, we've set ambitious goals to protect the planet – and strive to achieve them.
Compassion
────────────────────────────
From mine to Main Street, we strive to make the world a better place. We care about our communities, and demonstrate it by giving through the Purple Carats Foundation and volunteering to create impact.
Inclusion
────────────────────────────
In our community, you are included, cared for, valued, and supported.
Our designs are crafted with inclusivity in mind, from gender-neutral styles and extended sizing to virtual try-on technology in all skin tones.
What Sets Us Apart
Our mission has guided us from the very beginning — it's woven into who we are. With a clear vision and strong values, we’re reshaping the jewelry industry by championing transparency, sustainability, compassion, and inclusivity every step of the way.
