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Sustainability

We’ve been at the forefront of driving sustainability in the jewelry industry since the very beginning.

We use repurposed and sustainable materials, apply energy-efficient practices, and minimize our carbon footprint. We've set ambitious goals to protect the planet, and we work every day to achieve them.

Our Goals

Recycled Metals

Currently, 99% of our gold and 95% of our silver come from recycled sources. By the end of 2025, we aim for 100% to be either recycled or responsibly Fairmined.

Circularity

We use recycled materials, craft timeless designs, ensure lifetime warranties, and offer trade-in programs to give each piece a second life and lasting impact.

Zero Waste

Eliminating single-use plastics by 2050 and achieving zero waste in our offices and showrooms by 2033 is our commitment to a cleaner future.

Net Waste

Our emission reduction goals are aligned with climate science and officially approved by the Science Based Targets initiative to ensure real impact.

Our Sustainable Materials

Repurposed Gold & Silver Jewelry

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As proud members of the Responsible Minerals Initiative, we stand firmly against the use of “dirty gold” due to its links to unsafe labor conditions, mercury pollution, and environmental harm.

That’s why we choose to work with repurposed metals — 99% of our gold and 95% of our silver is reclaimed — reflecting our commitment to ethical sourcing, miner welfare, and protecting our planet.

Lab Grown Diamonds

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We’ve long championed lab grown diamonds as a sustainable, mining-free alternative to traditional stones — setting a new industry standard for responsibility and innovation.

All of our lab diamond partners are audited to ensure ethical labor practices, and we continue encouraging greater use of renewable energy like wind and solar throughout their operations.

Our cutting-edge collections include the Renewable Collection, featuring diamonds grown, cut, and polished using 100% renewable energy, and the Capture Collection, showcasing diamonds grown using carbon captured before it enters the atmosphere. In 2024, we introduced a limited-edition collaboration with Dr. Jane Goodall, combining repurposed gold and diamonds from our Capture line.

By the close of 2025, we aim for more than half of our lab diamonds to carry third-party certifications for environmental responsibility. Discover what sets our lab diamonds apart.

Gold for Good

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When our gold isn’t recycled, it’s sourced through Fairmined standards.

Fairmined gold supports responsible small-scale mining, ensuring safer working conditions, fair pay, and reduced environmental harm. It helps turn gold into a force for positive change in communities around the world.

We continue to grow our Fairmined jewelry collections and support mining communities through grants that help expand access to responsible certification and long-term sustainability.

Today, Tomorrow & Always

Lifetime Diamond Upgrades

Lifetime Warranty

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