Compassion
From mine to Main Street, we’re committed to making the world a better place.
Compassion has been core to our Mission since day one. We care about and are committed to our communities: our employees, the cities and neighborhoods where we do business, and the people who help bring our jewelry to life.
The Conservation Collection
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We’re proud to present a special fine jewelry collection inspired by a shared commitment to protecting the planet, advancing innovation, and promoting sustainable practices.
Each design in this collection is thoughtfully crafted using repurposed gold and features lab-grown diamonds created from carbon captured before it enters the atmosphere — combining beauty with purpose.
A portion of proceeds from every piece sold supports global conservation efforts, helping to fund programs that drive environmental progress and long-term ecological impact.
The Purple Carats Foundation
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The Purple Carats Foundation was created to expand the positive impact that’s been part of our brand from the start. We've dedicated significant resources to support communities connected to our work — from regions involved in sourcing gemstones and precious materials to the neighborhoods where our teams and customers thrive.
Our foundation operates in partnership with a trusted philanthropic platform, helping us make a meaningful difference through education, environmental efforts, and community empowerment.
Responsible Sourcing
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We are committed to improving the lives of small-scale miners by helping them get paid fairly for the work they do and rehabilitating lands previously destroyed by mining.
Social Impact
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We lend our voice and support to causes that make a difference. From reproductive justice to humanitarian relief, we are proud to give towards creating a more just and equitable world.
Climate Action
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We’re always looking for ways to protect our planet. It’s global and local: from reforestation, clean energy, mercury-free mining, and repurposed precious metals to sustainable practices in our showrooms.
