Always take off your jewelry before you shower, bath, or enter the water—in particular, at the beach, in the sea, and in chlorinated pools.
Do not spray perfume or creams directly onto your jewelry.
In case of tarnishing, rub it on a cloth; polishing clothes for jewelry pieces is available; or use any lint-free soft fabric that you may have at home.
To prevent delicate chains from tangling, hang them or lay them flat when storing.
Store your jewelry in an airtight container to prevent its contact with the air.
Do not wear jewelry when you are cleaning, gardening, or doing any physical activity such as sports.
Sourcing & Materials
Authentic Gold
We use real, solid gold — never plated or recycled — for lasting beauty and purity.
Crafted to Last Forever
Each design is made with precision and intention — meant to be worn every day, for a lifetime.
Meaningful, Always
Whether it's an engagement, an anniversary, or a “just because” moment — our jewelry tells your story in sparkle.
FAQ
How to measure your ring size?
To help you find your ring size, our diamond jewelry experts have put together this complete ring size guide including a ring size chart, printable ring sizer, and tips for measuring at home.
A real diamond that is created in a laboratory using advanced technology that replicates the natural diamond-growing process. It has the same physical, chemical, and optical properties as a mined diamond, making it indistinguishable to the naked eye.
Diamonds are naturally formed (or lab-grown) gemstones made of carbon, prized for their rarity and brilliance. Moissanite is a lab-created gemstone made of silicon carbide that closely resembles a diamond but has more fire (rainbow sparkle) and is generally more affordable. Learn More
Difference between moissanite and diamond?
Diamonds are naturally formed (or lab-grown) gemstones made of carbon, prized for their rarity and brilliance. Moissanite is a lab-created gemstone made of silicon carbide that closely resembles a diamond but has more fire (rainbow sparkle) and is generally more affordable. Learn More
We're committed to making your entire experience a pleasant one, from shopping to shipping.
Every item we send comes in our signature Purple Carats packaging. Engagement rings arrive in a deluxe ring box within an elegant presentation box ready for your proposal. The presentation box also secures your appraisal certificate and diamond grading report.
Make it Personal With A Custom Design
We do create custom pieces. Our designers work with you to bring your vision to life, ensuring every detail reflects your personal style.
Our team designs our collections with precision and skill at our San Francisco studio. We know it’s the details that matter most — so we obsess over each one.
Unmatched Materials & craftsmanship
Our dedication to quality craftsmanship begins with our responsibly sourced precious metals.
Industry-Leading Standards
From our Beyond Conflict Free Diamonds® to the most innovative lab diamonds on the planet, our world class gemologists have been sourcing exceptional diamonds with traceable origins for twenty years.
